TellMyCell Mass Text Message Marketing

Guide: SMS Marketing With Keywords

Our guide to SMS marketing with Keywords will have you marketing like a pro in ten minutes flat.

Short Codes: A Simple Concept. A Powerful Tool.

A short code is a special 5 or 6 digit phone number. It is a unique number that anyone can send a text messages to. All major carriers recognize our short code, which is 88202. Short codes are at the heart of SMS Marketing. If you're reading this guide, chances are you've already seen a short code on TV, or on a billboard. We'll get to Keywords in a minute, but keep in mind that consumers will interact with a short code using a Keyword.

Advanced InfoMost people use the simple phrase short code, but you might see Common Short Code or CSC. These all refer to the same thing. The common means that every short code is common to all wireless carriers in the United States.

There are two types of short codes - shared and dedicated.

Dedicated Short Codes: A dedicated short code belongs to a single client. If you have a dedicated short code you can create any Keyword that you want. So why doesn't everyone get a dedicated short code? It costs you thousands of dollars a month to operate your own dedicated short code. You'll also need to provision the code with all of the carriers. This is a complicated, and lengthy process, which typically takes 6 to 8 weeks.

Shared Short Codes: Mobile marketing firms like TellMyCell offer clients use of a short code. All of our clients share the same short code. Our shared short code is 88202. So how does everyone share the same short code? That's what Keywords are for. Renting a Keyword on our shared short code is inexpensive (Many of our plans include free Keywords. Otherwise they are available for $25/month).

Why else do thousands of companies use our shared short code? You can get started very quickly. Open an account, rent a Keyword, and you're ready to go.

Advanced InfoThe Common Short Code Administration assigns CSCs to applicants allowing them to be used for the same application across multiple wireless service providers. A CSC is often called a brand’s “mobile marketing address.”
Advanced InfoInterested in a dedicated short code for an enterprise class solution? The application process can be difficult if you've never done it before. Get in touch with us to discuss your ideas and goals. We're here to help you.


Keywords: What They Are & Why We Use Them

A Keyword is a unique phrase that a consumer can use to interact with you via a short code. A Keyword is unique to its short code. This means that you might see the same Keyword used on different short codes. Short codes are nearly universal in the United States. All major carriers recognize our short code, which is 88202. So, a short code can power a relatively inexpensive national marketing campaign.

Keywords work when they are paired with a short code. A customer will use their mobile phone to send a text message to a short code.

The best way to understand how keywords work with short codes is to try it yourself. From your mobile phone, text the word Joes to 88202. In this example, Joes is a Keyword, and 88202 is the shared short code. Once you send the message, you should receive the following reply in less than a minute:

Joes Pizza: U R now a preferred txt member! Show this for 20% off your next order. Reply STOP joes to End.

In the example above, a (fictional) restaurant called Joe's Pizza has sent out a mobile coupon to anyone who texted Joes to 88202. Mobile coupons are a great way to build up your SMS marketing list if you're just starting out. Numerous studies have shown that customers are eager to receive marketing text messages when they are offered an incentive.


Let's Review & See Some More Examples

Pairing a Keyword to a short code allows anyone to communicate with your company. When someone texts your Keyword to our short code, on its own or in front of a message, we'll add that person to your list of contacts and deliver the message to your Inbox.

Want to see a few more working examples?