A Keyword is a unique term (letters and/or numbers) that people can use to communicate with you via a short code. The basic idea is that a customer texts your KEYWORD to our short code 88202. When they do so they are automatically added to your list of contacts.
Keywords are an extremely powerful tool when it comes to building a successful mobile marketing campaign. The best way to understand what keywords can do is to look at some examples. We’ve setup a couple of keywords that you can text into right now, to see how easy it is for your customers to work with keywords. In all of these examples, as soon as a customer texts in your Keyword, they'll be added to your contact list so you can text them in the future.
Want to see how Keywords work in your account without renting one? Of course you do, which is why every TellMyCell account comes with a free, fully functional demo Keyword. Just login, click Keywords on the nav bar, and check it out.
JEWELRY – Send marketing messages: Build loyalty by letting interested customers know about specials before everyone else – ‘Welcome 2 Davids Jewels preferred customer program. We will send u exclusive invites 2 trunk shows 2 attend before the general public! Reply STOP JEWELRY to end.’
2FOR1 – Using Text messages for mobile couponing: When you encourage your customers to text in to receive a coupon, you also collect their phone number, which you can use for future marketing campaigns (with permission) – ‘Thx for joining our VIP text club! Show this to your server and get 2-4-1 appetizers all night. Reply STOP 2FOR1 to end.’
MyRealty – Sub-Keywords allow you to create segmented campaigns within a single Keyword. In this example, MyRealty is a real estate brokerage. The MyRealty example Keyword has three Sub-Keywords, 01, 02 and Rent. Each Sub-Keyword delivers a different auto-reply and can be connected to the same or different Groups as the parent Keyword. Setting up a Sub-Keyword is very easy - check out the screenshots below: