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20% Of Opt In Email Campaigns Are Never Delivered - It's Time For SMS Marketing - Feb 03, 2010
MediaPost's OnlineMediaDaily ran an article yesterday about opt-in, permission based email campaigns, specifically their delivery rates. The results should give serious pause to every small business relying on mass email campaigns to reach their customers: Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers' inboxes, according to new research from email and reputation management firm Return Path. In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada -- representing only a slight improvement over the first half of the year when 20.7% such emails missed their target....(Read More)
From The FAQ: How Do I Launch An SMS Marketing Campaign - Feb 01, 2010
How Do I Launch An SMS Marketing Campaign On My Own? TellMyCell is a do-it-yourself SMS Marketing platform. While we work with Fortune 500 clients, we know that most businesses don't have the budget for an expensive, agency-run campaign -- and that's why we built TellMyCell. Our SMS Marketing platform is web-based, it's easy to use, and its affordable for any budget. How Much Does TellMyCell Cost? You can pay for your SMS Marketing campaigns in two ways. You can buy credits for 5 cents a piece. Or, you can signup for one of our monthly plans, which include per-credit...(Read More)
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